When creating promotional content for social media, it is important to take into account the preexisting culture on each platform. You want your post to stand out, but not in a negative, “doesn’t fit in” way. This was something that I took into account when creating promotional content for my article “Chronic Traumatic Encephalopathy (CTE): The Brain Condition That Plagues the NFL.”
LinkedIn is more of a professional platform. It’s where people go to network for jobs, post their skills, and share about their work experiences and new positions. I took this into consideration when formulating the perfect post to promote my article. CTE is a topic with a lot of medical terms surrounding it, and LinkedIn was the platform where I felt most comfortable talking about those because it has a formal culture.
Twitter is somewhat of a step down from the professionalism that exists on LinkedIn. It is sort of a happy medium between casual and formal. I wanted to keep the post short and sweet because most people will scroll right past a lengthy post without reading what you have to say. I utilized emojis to lean into the casual side and kept the terminology fairly simple and easily digestible.
Generally, Facebook seems to be one of the most casual social media platforms. It is typically used to keep in contact with friends and family, share milestones, and wish others a happy birthday. Because of this, I made sure to keep the language simple enough for most audiences to be able to easily read and understand. I opened with a question much like the common gossip shared amongst the site to catch the reader’s attention and used an emoji to drive it home.
CRyder Design 
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