Category: Uncategorized
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Developing a Content Strategy
HealthReach is a non-profit organization whose mission is “To provide high quality, affordable, patient-centered healthcare in the medically underserved communities of Central and Western Maine.” HealthReach has established strong patient-clinician relationships for almost 48 years. What once was one community health center, and 7 patients has now grown to be 11 community health center locations,…
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Native Advertising: An Ethical Contradiction
What is Native Advertising? As an individual who lived in a world packed to the brim with media, chances are you’ve seen a native advertisement before. You may even be asking yourself (or me), “What do you mean? I don’t even know what that is!” Well, let me explain. Native advertising is done in a…
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Conducting a Content Audit for Social Media Strategy
Introduction Content audits or content analyses provide insights into a brand’s marketing and social media strategy. It does so by looking at all content under a microscope to answer the basic questions, who, what, when, why, and how. The article “The Ultimate Guide to Content Analysis” explains, “Conducting a content analysis can help you understand…
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Significance of Developing a Content Strategy
The History of Content Strategy Content strategy has been around even before the internet. Of course, as content evolved, so has a content strategy. Author, Rahel Anne Bailie explains, “It has, like so many other fields of practice, been called by different names, and has evolved along with the enabling technology. Digging into the history…
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My Experience With Content
Introduction Content is all around us. It’s constantly changing, and adapting to new trends, processes, and times. But also, there are so many different types of content. Have you ever stopped to think about what kind of content you create? What is My Content? As a user experience designer, I produce a lot of content.…
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Social Media Privacy and User Concerns
Risks of Social Media Last week, I posted a piece discussing Pinterest’s privacy policy. After diving head-first into a privacy policy and looking at a few things under a microscope it allowed me to better understand the concerns that some individuals have when it comes to social media privacy. After all, there are massive amounts…
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Mobile Analytics and Privacy Policies: How Do They Work?
What is Mobile Analytics? Mobile analytics is a valuable tool for companies. It will collect information about different types of user interactions with an app, and provide the data for the companies to understand the effectiveness of their app. In most cases, companies use this information to look for ways to boost their retention rate…
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Location Intelligence and Privacy: An Overview
An Introduction We’ve all been that person who panics when they don’t feel their phone in their pocket. We take our phones with us everywhere. They have become one of the everyday things that we just can’t leave home without. I’m sure we’ve all done the quick, “phone, wallet, keys” to ourselves before walking out…
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Google Trends: An In-Depth Look At Keywords
An Introduction to Google Trends Your best friend just invited you to join her for dinner at the new restaurant that just opened in town. You’re not too familiar with it yet, so you decide to look it up online. Google here you come! Today, it’s common practice for a business to have a website…
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Twitter Keyword Analysis: What, Why and How?
What is Twitter Keyword Analysis? With the growth of social media, also comes the growth of social media analytics. Now, more than ever, businesses are able to utilize social media and social media data and statistics to improve their business strategy. Regarding conversations on social media, Twitter is one of the best platforms to analyze…
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