Category: Uncategorized
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Using Social Media Metrics to Answer Your Business Questions
What are Social Media Metrics? Author, Christina Newberry defines social media metrics as, “the data points that show you how well your social media strategy is performing.” With billions of people spending a large amount of their time on social media, it’s common for brands to use this as an opportunity to grow their audience…
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Social Media Analytics: An Overview
Day-to-Day Social Media Use As of 2021, approximately seven-in-ten Americans use social media! Based on that statistic, I think it would be safe to assume that you are one of them! Social media has become a modern staple in our day-to-day lives. Wake up, check social media. On lunch break, check social media. Getting ready…
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Developing a Social Media Pitch
Over the past few weeks, I have spent time developing a social media strategy pitch for the Herff Jones Yearbook brand. As someone who has never dove too deep into the inner workings of social media in the past, it was surprising how much the insights from initial research were used to inform the direction…
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Social Media Advertising: An Overview
What is Social Media Advertising? Social media platforms are becoming monetized for brands and companies to promote their products, services, or business. Due to 3.6 billion people having their eyes on their social feeds or timeline daily, it is no surprise that social media advertising is becoming increasingly more popular than traditional advertising. Social media…
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Conducting a Social Media Audit
What is a Social Media Audit? Social media audits can serve as a tool for effectively analyzing a brand’s social media presence. A social media audit can be defined as, “… a series of steps taken to evaluate and optimize a business’s social media profiles and strategies” (BigCommerce). The value of this process lies in…
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The Real Influence of Social Media and Its Impact on Our Future
My Own Relationship With Social Media As a 21-year-old who grew up alongside the development of social media, it has had quite an impact on my life. I grew up with the development of MySpace, Facebook, Twitter, Instagram, and the list goes on. Although I didn’t have my own accounts until the mid-2010s, social media…
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How Has National Security Changed Since 9/11?
“It’s hard to fathom now, but we used to be able to arrive at the airport just minutes before a flight. We’d keep our shoes and coats on as we went through a simple metal detector, and virtually anyone could go right through the gate without a boarding pass or even showing ID… Now travelers…
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Dear Data: Do I Nap Too Much?
What Have I Been Up To? If you are a frequent napper like I am, you might be curious what your naps would look like if they were tracked. This week, I was inspired by Dear Data and recorded my naps as well as some of the circumstances that surround them. I kept a record…
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Mapping Your Data
Maps and Data Visualization Maps have been around for thousands of years, and they are still a popular tool used to this day. They help us to get from place to place, to have a spatial awareness, and understand more about specific locations. “Basic maps are commonly used to display multiple locations, show paths or…
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Dear Data: Why Do I Feel This Way?
What Have I Been Up To? Have you ever wondered what your emotions would look like at a glance? Well, this past week I took inspiration from Dear Data and kept a record of my emotions. I decided to chunk each day into three sections and record how I was feeling in the morning, the…
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